Benefits of Email Marketing

Email technology is always evolving, so the list of benefits is growing every day. A few examples of some of the benefits of utilizing email to reach your clients and customers include the ability to:

  • Increase sales
  • Generate repeat business
  • Gain customer insight / feedback
  • Up-sell current customers
  • Win back latent customers
  • Save valuable money
  • Build customer loyalty
  • Drive web traffic or storefront traffic
  • Generate detailed leads and prospects
  • Improve tracking and feedback
  • Easily change and tweak marketing campaigns
  • Realize instant campaign results

Top Email Marketing Software Compared

Use the chart below to compare and contrast email marketing service providers.

Email Marketing Software Comparison Chart
Constant Contact
Vertical Response
Get Response
Plan Reviewed
Basic Entry General Standard Starter
# of Subscribers
500 500 500 500 1000
HTML Generator
Yes Yes Yes Yes No
# of Email Templates
500+ 400+ 150+ 700 350+
Social Media Integration
Yes Yes Yes Yes Yes
Data Reports & Analysis
Yes Yes Yes Yes Yes
Exportable Data
Yes Yes No No No
$14/mo $15/mo $19/mo $10/mo $15/mo
Trial Period
1 Month 100 Subscribers Free for 60 days $1 First Month 500 Emails Free 1 Month
Full Review
iContact Review Constant Contact Review Aweber Review Vertical Response Review Get Response Review
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Types of Email Marketing

There are many forms of email marketing, and depending on the size of your business, the amount of time and resources you should allocate for it may vary. Familiarize yourself with all the various types of email marketing techniques to identify those that best suit your business model.

Email marketing techniques vary in complexity and may include:

  • Campaigns
  • Opt-in/out email lists
  • Auto-responders
  • Newsletters
  • Lead generation
  • Drip Marketing
  • Squeeze or response pages
  • Responsible Email Marketing

    For many reasons (some good, some bad), email marketing has gained a bad reputation among some consumers. There are Internet marketers who abuse the concept of email marketing by choosing not to adhere to industry standards of opt-in and opt-out options. These individuals also have a tendency to use deceptive practices in order to capture email addresses. It is actually against the law to send email messages that qualify as spam. There is a legal description defining what qualifies a message as “spam.” It’s important to become familiar with the standards and techniques of successful (and legal) email marketers who avoid spam filters, obey the law, and provide quality content.

    If your email messages are professional and provide value to your clients, you are well on your way to building a strong reputation among those on your subscriber list. Remember, every day there are millions of people who willingly sign up to receive marketing emails. People often prefer email to snail mail or other forms of traditional marketing. Email marketing is a great way to build your brand. Keep your reputation in tact by utilizing email marketing best practices.

    Achieve the Look You Desire

    Offline marketing is expensive and unpredictable. Companies spend tens of thousands of dollars sending out fancy, glossy postcards, mailers and brochures. The hassle of wrangling mailing addresses and dealing with proper postage can turn a single marketing campaign into a complicated and exhausting ordeal. Direct mailings often use the shotgun approach by sending out broad advertisements to certain neighborhoods, states, or regions of the country and hoping something sticks. Emai marketing is targeted, specific, and simple. It doesn’t get much better than that.

    Email marketing allows you to include graphics and catchy-designs at a fraction of the price of hiring a graphic designer. If you’re unhappy with your design, there are all types of templates and tools available to change the look of your campaign or newsletter in a short amount of time.

    Email Marketing is Budget-friendly

    Email marketing is the best way to save on paper and postage. There are email marketing platforms that support every type of budget. For smaller companies with fewer marketing needs, there are low cost and free solutions available. For mid-size to larger companies, there are high scale, multi-featured solutions that range in cost.

    You may even opt not to use an external email marketing product but instead utilize techniques that can be managed within your own email client. If you employ the techniques and tips available on this site, any email marketing tool or method you choose will ultimately reap great dividends. May your email marketing efforts have many happy returns!

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